Invite me to run a live illustration event for your brand.

For store openings, launches, and brand activations in Berlin and across Europe.

Enquire
Guest laughing and holding her live fashion sketch Three live fashion sketches on a dark table Finished live fashion sketch for the Independent Designers Popup Guest smiling with her fashion sketch at a vintage popup

The magic of a live sketch

A portrait may be small enough to take home in your pocket, but it’s a big gesture. It means a lot when someone takes the time to create something just for you. And seeing the magic happen right in front of you makes the feelings go through the roof.

Fashion sketch being drawn live at a brand event
Brand activation 2026

Vintage the People Popup

Live drawing at a Y2K and 90s vintage popup market at Rosebud, Berlin. Client: Vintage the People.

Lena Berding, live illustrator in Berlin, drawing at the Vintage the People popup
Get Illustrated flyer next to a Pomeranian dog
Guest in a black trench coat holding her fashion sketch
Guest with curly hair smiling with her fashion sketch
Live sketch of two guests on a clipboard
Live fashion sketch on a clipboard under neon light at a Berlin popup
Live fashion sketch with Vintage the People branding
Instagram post by Vintage the People showing two illustrated cards
Instagram post by Vintage the People with two guests holding their sketches
Live guest sketching 2026

Independent Designers Popup

Live drawing at a popup market for independent fashion brands at Aufbauhaus, Berlin. Client: Knit to Change.

Live fashion sketch for the Independent Designers Popup
Guest laughing and holding her live fashion sketch
Guest in a black suit at the Independent Designers Popup
Lena Berding drawing a guest live at the Independent Designers Popup in Berlin
Guest holding his finished fashion sketch
Independent Designers Popup poster
Finished live fashion sketch of a guest

So here's the plan

01

Preparation

A call about your creative brief or challenge. It can be a product launch, a VIP dinner, or creating social media mentions for your brand. We discuss the goals, the number of guests, the schedule, and any custom requests, so I can prepare everything for the event.

02

Event

Live sketching sessions usually last from 3 hours to a full day. I take a quick photo of each guest, so they are free to enjoy the event while I draw. In 5 minutes, I create an artistic fashion sketch for them to take home.

03

Results

A memorable event and a personal illustration your guests take home, and share on social media. Optionally, I create a custom event illustration or digitize selected sketches after the event.

Guest holding a finished live fashion illustration Fashion sketch, silhouette study Two finished fashion sketches Fashion sketches on a desk Guest portrait fashion sketch

FAQ

What's the ideal guest number or event size?

It works for events of any size. It can be an intimate VIP evening where every guest receives a sketch, or a larger event where I draw as many guests as possible within a set time window. Depending on your creative needs and number of guests, the amount of illustrations can vary from 8-12 per hour (3-5 mins per illustration). I recommend bookings of at least 3 hours.

What kind of illustrations will be created?

I create expressive fashion sketches that focus on silhouette and personality. I usually draw in ink and colored pencil on A6 or A5 fine art paper. The paper can be customized for your event. This could include your logo, event details, a custom illustration, fabric samples, lipstick swatches, pressed flowers ... Let's talk about the different ways you can make your brand stand out.

What do you need on the day?

A good sized table, a chair and decent lighting. I bring everything else. On the day of your event, I will arrive 30-45 mins earlier to set up before the event begins.

How are events priced?

Pricing is based on an hourly rate + travel expenses if applicable. Travel within Berlin and the surrounding is free. Get in touch with your event details, and I’ll put together an offer tailored to your needs.

How do I book?

Send me your event details to check availability and receive a tailored quote. If you’d like to go ahead, I’ll hold your date for 14 days while we finalize the details. Your booking is confirmed once I’ve received the signed contract and a 30% deposit.

What's it like to work with you?

I'm easy to work with and I know how to read a room. I speak German, English, Spanish, and Russian, and adapt easily to different guests and event settings. My goal is to make the process feel effortless for everyone.

What types of events is it suited for?
  • Seasonal in-store promotions, like Christmas or Valentine’s Day
  • Product and collection launches
  • Influencer events
  • VIP dinners, exclusive customer events
  • Popups and brand activations
Is live illustration a good fit for my brand?
Yes, especially if your brand has a creative spirit. Live illustration is a great fit for:
  • Fashion, beauty, jewelry, food, and lifestyle brands
  • Brands that love collaborating with artists and independent creatives
  • Brands looking to make their events stand out

Tell me what you’re planning.

Drop me an email (German or English). I usually respond within a few hours.

Also available: live personalization of bags, packaging and gift cards. Ask me.